$5,000-$10,000 mark-up for the first few would not be out of the realm of possibility. I realize that sounds harsh but realize the first few vehicles out of most dealership's are typically purchased by business looking to develop or test fit aftermarket products on the USDM release. I have heard from some inside sources that there will more than likely be very few of these car's that are not custom ordered.
The fear of having to wait who knows how long to get one once a specific batch is out and claimed is what could make people want to get in now than to be sitting on the sidelines.
Over $5,000? That is crazy. I did not think that it would go up quite that high. I think since the RX is only going to be out in limited numbers, charging a premium since people really want one of the only ones that are out there makes sense from their perspective.
but thats exactly the attitude that allows dealers to mark up. The minute one or two people pay more then MSRP it sets a precedent...
It's a prisoner's dilemma. It would be best if no one consented to a marked up price. So if everyone does that then we are all better off. However, if one person decides to go for the higher price, then they get the RS and the others who refused the mark up do not.
ju2tin · updated 
