AUDI
It’s been a while since BMW introduced their M Performance product range. Back in 2012 we saw [URL='https://www.bmwblog.com/2012/08/22/m-performance-automobiles-lineup-to-replace-is-models/']the first M Performance automobiles[/URL], which were bridging the gap between production series BMWs and M models. In addition we also saw numerous M Performance parts coming to the aftersales market for different BMW model lines. BMW’s strategy was clear: The sales volume for aftermarket parts is huge and BMW wants to have its share of the cake.
It’s been a while since BMW introduced their M Performance product range. Back in 2012 we saw [URL='https://www.bmwblog.com/2012/08/22/m-performance-automobiles-lineup-to-replace-is-models/']the first M Performance automobiles[/URL], which were bridging the gap between production series BMWs and M models. In addition we also saw numerous M Performance parts coming to the aftersales market for different BMW model lines. BMW’s strategy was clear: The sales volume for aftermarket parts is huge and BMW wants to have its share of the cake.
It’s been a while since BMW introduced their M Performance product range. Back in 2012 we saw [URL='https://www.bmwblog.com/2012/08/22/m-performance-automobiles-lineup-to-replace-is-models/']the first M Performance automobiles[/URL], which were bridging the gap between production series BMWs and M models. In addition we also saw numerous M Performance parts coming to the aftersales market for different BMW model lines. BMW’s strategy was clear: The sales volume for aftermarket parts is huge and BMW wants to have its share of the cake.


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