Taken from the website so people know what it is, which is super cool btw. :
The RS Adrenaline Academy celebrates the introduction of the Ford Focus RS to the United States after the best-in-class hatchback took Europe by storm the past few years. The Academy experience is included with the purchase of every 2016 or 2017 Focus RS. Qualified owners are invited to buckle-up for a complimentary high-performance driving experience with lots of time driving Focus RS's on the racetrack!