I think that when people see the development of the product it makes them trust the company more and also feel more connected with the product. It is kind of a response to KickStarter where people are brought into the product development and feel invested. I think its a great idea.
Ken Block and Ford development chief Raj Nair head to a secret test facility in Dearborn Michigan. This is just the intro chapter though. Next week we will get an episode on the design and development of the Focus RS.
Enjoy!
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