that holds true for longcontent. Short content is supposed to be quickly digestible and quirky. This is quickly digestible and quirky. Like even the Michelin man loves the RS, takes a selfie. one and done... The rise of vine and other sub 10 second video apps show us that what consumers demand is raw, quirky and quick content... consume, onto the next one. There is no time for digestion as we speed towards 2016
You're not supposed to derive value from it you're just supposed to click on it...
Tell me this, how many people would watch a 15 minute video about the engineering synergies between the two companies when developing mutually benefitical products? I would, but I'm a geek... There are a lot less geeks then there are bros, and bros click... (IMO

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Going with this guy, quality of the content matters. Not always about the "clicks" but instead what people think of you after they make the click......