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Knowing how much new paint can cost on a car right now, and then considering how this is much more over the top than that, I think it would cost an awful lot.
But it is within a price range that allows it to be on the vehicles its seen on in the patents. Something to factor in.
 

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I mean its not near market yet from what I understand. Perhaps the ultimate product will be in that price range, but that may be in a while after development progresses further.
 

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One thing to point out is if we see exotic car makers use this technology we could see them us it in a way different than what mainstream brands like Ford are planning to do, just don't know in what ways it will be different.
 
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