not true, the premium is up to the consumers. The more shoppers demanding the limited (comparatively) stock is what incentivizes the dealers to charge markups. Lets not totally demonize the dealers as it takes two to tango...The premium is totally up to the dealers. If the demand is high enough that they can get people to pay that price then dealers will do it. I am not expecting that to happen though.
BTW, welcome from the UK @lardlad!!