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It is certainly a dramatic video. Makes the Focus RS look really nice, but so much of it looks augmented. Its not really an accurate representation of the vehicle.
 

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Decent videos - great editing! Just wish there was a little more aggressiveness going on. Putting the RS under more pressure and a lot more intense drifting would have been cool. They need to really show what this car is capable of once they put a quality driver in the seat. The Ken Block video was a good example but it can be beefed up and bit with a more intense circuit.
 

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Decent videos - great editing! Just wish there was a little more aggressiveness going on. Putting the RS under more pressure and a lot more intense drifting would have been cool. They need to really show what this car is capable of once they put a quality driver in the seat. The Ken Block video was a good example but it can be beefed up and bit with a more intense circuit.
If you want to see intense drifting, look up the video of Ken Block putting the RS prototype to work.
 

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It is certainly a dramatic video. Makes the Focus RS look really nice, but so much of it looks augmented. Its not really an accurate representation of the vehicle.
commericals are not accurate representations of products. The point is to show the product not as product, but as praxis, a praxis of legend. As in product=relinquishing the anxiety of status, advertisings ole is to draw attention to the absence of what they're peddling. Looking is based on the presumption of contact and possession.

If it WAS an accurate representation of the vehicle what rationale is there for trail, by what process would they draw out your desire if they shot the whole nut in one commercial?
 

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Presumably, there are products that are impressive enough in real life that they don't need some expert film editing to make them look good.

I'd like to see the Focus RS do the Nurburgring to see ho wit stacks up.
 

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If you want to see intense drifting, look up the video of Ken Block putting the RS prototype to work.
I've seen that video as well. I was good. I'm waiting for it to come out and see what people do with the RS to beef it up. Then we'll see some videos of super intense drifting and intense driving - really pushing this thing to the limits. :)
 

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Discussion Starter #8
commericals are not accurate representations of products. The point is to show the product not as product, but as praxis, a praxis of legend. As in product=relinquishing the anxiety of status, advertisings ole is to draw attention to the absence of what they're peddling. Looking is based on the presumption of contact and possession.

If it WAS an accurate representation of the vehicle what rationale is there for trail, by what process would they draw out your desire if they shot the whole nut in one commercial?
Good point.
It's content like this coming at the time it does all for the sake of keeping people engaged to a point it's enough but not too much, since of course there's much more be to seen of the RS :D
 

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Presumably, there are products that are impressive enough in real life that they don't need some expert film editing to make them look good.

I'd like to see the Focus RS do the Nurburgring to see ho wit stacks up.
You know the Nurburgring is the exact same thing as 'expert film editing to make it look good', its marketing candy, so you can go to the pub and tell your friends my car in the hands of someone other then me can do X on the 'ring, the implied is 'yeah that could totally be me if i wasn't so busy here with you lot currently'...

all products NEED advertising because thats the fundamental underpinning of our society, its integrated into the social syntax. categories of objects define categories of people. The ads aren't there to induce you to buy, its to make you feel disappointment and angst when you don't...
 

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You know the Nurburgring is the exact same thing as 'expert film editing to make it look good', its marketing candy, so you can go to the pub and tell your friends my car in the hands of someone other then me can do X on the 'ring, the implied is 'yeah that could totally be me if i wasn't so busy here with you lot currently'...

all products NEED advertising because thats the fundamental underpinning of our society, its integrated into the social syntax. categories of objects define categories of people. The ads aren't there to induce you to buy, its to make you feel disappointment and angst when you don't...
I understand the point that you are making, but I still think there is differences. The Nurburgring actually happened. This video is an edited version of something that happened. I find the former much more interesting as far as making me want to buy a car.
 
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