I noticed that too. There does seem to be a blue tint to it. I don't like the grey or blue, so it's between white and black for me. Both will be a pita to keep clean.
Im not a fan of the grey either. However, that black will look amazing when its clean. With the blue tint to it, reminds me of my 02 WRX. Subaru called it Midnight Black Pearl but it was similar to this. When the light hit it just right I called it bass boat black. lol
I don't know if its a legit blue tint though, the carpet in te ford booths is blue, its more probabale that its picking up the colour from the surrounding displays. But the sparkle is encouraging...
With such a completely black car, you need to look after and detail every week. I had a black car and for a long time I was looking for ways to effectively treat the body and interior. It's good that they advised me to read the article about auto detailing steamer Best car cleaning steamer | How to choose auto detailing steamer which tells how to clean the car inside and outside with steam. Very entertaining material - I advise.